[UPCOMING WEBINAR] AUG 31 | 2PM 2023 Political CTV® Virtual Summit

Political CTV®

Connected TV Voter Ad-Targeting

Connected TV is the fastest-growing political ad medium.

In comparison to traditional TV ads that are aired to the masses and leave you hoping it reaches the right person, CTV advertising allows you to individually target and reach YOUR voters.

WELCOME TO THE FUTURE OF POLITICAL TV ADVERTISING.

Reach your voters. Where they watch.

With the access & technology to combine and cross-reference first-party data, third-party data, and geotracking we provide you the power to decide exactly who sees your ads.

On every streaming TV device, channel, and app

Easily and quickly gain access to all Connected TV inventory in one place.

Make sure your Ads are CTV ready.

85%
OF VOTER HOUSEHOLDS ARE NOW CTV-ENABLED
40%
OF VOTER HOUSEHOLDS ARE ONLY REACHABLE VIA CTV/OTT
65%
OF VOTERS USING A SECOND SCREEN WHILE STREAMING WILL LOOK UP A POLITICIAN THEY SEE ON A TV AD

The Eagle's Nest

Your one-stop resource for political advertising information, stats, trends, news, and solutions.

How To Exclusively Target Voters with Political CTV®

22 Need-to-Know Political CTV® Stats & Facts

Whether you're an experienced media buyer or just stepping into the world of digital marketing, staying updated is paramount in the constantly shifting realm of TV advertising. Over the past four years, Connected TV (CTV) viewership has skyrocketed; establishing itself as a central focus for advertisers aiming to make a substantial impact in their media strategies.

Stay Up to Date on all things Political CTV®

CTV AD SPECS

Interested in a non-standard ad option? Contact us today!

File Type

MP4

File Size

1GB max

Resolution

16:9 ratio

Duration

15 or 30 sec

Frame Rate​

23.98 or 29.97 fps​

Audio Sample Rate

48 kHz​

Resolution

18,000-30,000 kbps

CTV ads related to elections or ballot measures must include an oral disclaimer spoken by the candidate in which the candidate identifies herself/himself and states that she/he has approved the communication. This can be conveyed in one of two ways:

  • A full-screen view of the candidate making the statement, OR
  • A “clearly identifiable photographic or similar image of the candidate” that appears during the candidate’s voice-over statement

The communication must include a clearly readable written disclaimer statement that appears at the end of the communication for a period of at least four seconds with a reasonable degree of color contrast between the background and the disclaimer statement.