Whether you’re an experienced media buyer or just stepping into the world of digital marketing, staying updated is paramount in the constantly shifting realm of TV advertising. Over the past four years, Connected TV (CTV) viewership has skyrocketed; establishing itself as a central focus for advertisers aiming to make a substantial impact in their media strategies.
Total political ad spending in the US is expected to top $9 billion for the 2020 election cycle, according to GroupM, representing an increase of 13% from 2018. Nearly all of the growth is forecasted to be in the digital realm while more traditional avenues, like broadcast TV, will remain stagnant.
A political advertising disclaimers resource for all 50 U.S. States and Federal to help political agencies, candidate & campaign mangers.
Total political ad spending in the US is expected to top $9 billion for the 2020 election cycle, according to GroupM, representing an increase of 13% from 2018. Nearly all of the growth is forecasted to be in the digital realm while more traditional avenues, like broadcast TV, will remain stagnant.
