Digital Ad-Targeting

Political Digital Ad Spending to Skyrocket in 2020 Election

Total political ad spending in the US is expected to top $9 billion for the 2020 election cycle, according to GroupM, representing an increase of 13% from 2018. Nearly all of the growth is forecasted to be in the digital realm while more traditional avenues, like broadcast TV, will remain stagnant.

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Digital Ad-Targeting

13 Ways Digital Ads Outperform Political Mailers

Well, much like your dad’s polyester leisure suit from the ‘70s, paper mailers have not stood the test of time. They are outdated, expensive, and flammable. Lucky for you, there is a better way. Digital advertising is growing at a rapid pace – and for good reason.

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