CONNECTED TV

QUOTE BUILDER

TWENTY TWENTY

A VERY UNUSUAL ELECTION CYCLE

NO IN-PERSON EVENTS

INCREASED CTV VIEWERSHIP

INCREASED MAIL-IN VOTING

CONNECTED TV IS THE FASTEST GROWING POLITICAL AD MEDIUM

TARGET YOUR VOTERS

ON EVERY CTV DEVICE

AND GAIN ACCESS TO

EVERY MAJOR TV NETWORK

OKAY, BUT...

HOW IS CTV DIFFERENT?

CTV advertising is the process of serving a digital video ad on an internet-enabled TV during TV content, providing viewers an experience that’s similar to watching a traditional TV commercial. Connected TV advertising with Campaign Ad-Cloud™ allows you to buy your entire audience in one place, only pay for the customers you want, and eliminate the guesswork of figuring out if your TV ad reached the right person.

70% OF PERSUADABLE VOTERS HAVE CTV

BROADBAND IS SO LAST ELECTION CYCLE

BENEFITS OF CTV ADVERTISING

ALL CTV ADS ARE VIEWED UNTIL COMPLETION

CTV ADS DRIVE NEARLY 50% HIGHER ATTENTION SCORES THAN BROADBAND TV ADS

70% OF CTV VIEWERS MAKE A DONATION OR LOOK UP A POLITICIAN AFTER SEEING AN AD

75% OF VOTERS PREFER POLITICAL ADS IN VIDEO FORMAT

IN AN AVERAGE MONTH, VOTERS STREAM UP TO 8 BILLION HOURS ON CONNECTED TV

BUT DURING TIMES OF CRISIS, THIS INCREASES BY 61%

Ready to take your campaign to the next level?

WELCOME TO

YOUR UNFAIR ADVANTAGE