Political Campaign Professionals Weigh in on Digital Ahead of 2020 Cycle
- December 6, 2019
- Digital Ad-Targeting, Industry News, Stats & Trends
Professional Feedback
Digital political ad campaigning is still a relatively new industry which means a lot of excitement as well as a lot of fear among those who know campaigning best. In 2018, a poll was conducted of political campaign professionals that resulted in a list of the most promising developments and biggest concerns regarding digital campaigns.
Promising Developments
Topping the list of promising developments are:
- Audience data that is higher in quality and more readily available
- Improved technology for connecting offline/online audiences
- Confidence in digital media, leading to more ad spending and marketing up for grabs
Biggest Concerns
Topping the list of biggest concerns are:
- Proving advertising impact to clients
- Targeting specific voters effectively and accurately
- Winning/securing/expanding ad budgets
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