When you are designing a political ad campaign, there are rules and regulations that you must follow at both the state and federal levels. These regulations cover what types of advertising must include disclaimers and what the wording of the disclaimer must be. If you live in the United States and have watched TV during an election cycle, you will be familiar with “I am [Candidate Name], and I approve this message,” or “Paid for by Friends of [Candidate Name].” While it seems straightforward, every state has their own specific rules as does the federal government. Since government websites aren’t the easiest to navigate, we’ve created this free resource with access to the federal rules as well as those for each individual state.