Connected TV is now the #1 most consumed TV medium in America
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UP TO SPEED: VIDEO SERIES
- September 23, 2022
- Up to Speed, Videos
Campaign Ad-Cloud Chief Product Officer & Co-founder Reed Smith breaks down the latest Nielsen TV Consumption Report and gets you Up To Speed on what it means to political marketers and campaign managers this Mid-Term.
Viewership Consumption
(Nielson, August 2022)
35%
CONNECTED TV
34%
CABLE/SATELLITE TV
22%
BROADCAST TV
Digital
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